Origin Group Chairman Bags Agro-Tech Personality Of The Year Award At Brandcom Awards

Lagos, Nigeria, November, 2022: Chairman of Origin Group and serial entrepreneur, Prince S.J. Samuel has bagged the Agro-Tech Personality of the year award at the 2022 edition of the prestigious Brandcom Awards held in Lagos Nigeria.

According to organisers of the event, the award is the highest recognition for the most outstanding personality that pushed the boundaries of excellence and contributed to the growth of the agricultural technology industry in the year under review (2021-2022).

The organisers noted that, “Amongst all the nominated personalities in this category, our distinguished panel of assessors made up of seasoned professionals came to the conclusion that Prince Samuel stood head above shoulders among others to emerge winner.”

This was in recognition of the achievements and innovations of the Origin Tech Group in the agricultural field. The company is the brainchild behind the Lagos Central Food Securities System & Logistics Park, a project aimed at ensuring food sufficiency for Lagosians by controlling and modernizing the food and commodity produce market system by building a well-thought-out central logistics hub to eliminate waste along the commodity value chain and provide increased profit for the operator, whilst reducing cost for consumers.

Among other initiatives within the agricultural industry, one of the Group’s subsidiaries is leading the charge to increase tractor density in Nigeria through an innovation called Tractor on the Go, a tractor-hailing outfit that was created as a simple technological solution to address problems associated with low tractor density in Nigeria and eliminate the pain and sufferings of smallholder farmers in Nigeria by providing them easy, timely, and affordable access to tractors.

Prince SJ Samuel is a serial entrepreneur, published author and public speaker. He is the founder and Chairman, board of directors of Origin Group, an agricultural value-chain enterprise with business interests in 4 continents. With experience spanning over 20 years as a top business and economic player, he works with a wide network of associates in adding value to the lives of people.

Now in its Fourth edition, Brandcom Awards is designed to be the most credible and prestigious platform recognizing, rewarding, and inspiring organisations, agencies, brands and individuals especially in the marketing and communications industry in Nigeria.

It has as its mantra “Prestige, Integrity, Credibility. ”Brandcom Awards is organized by Nigeria’s Number 1 brand and marketing magazine, Brand Communicator, as a way of linking the future, in line with the vision which it has religiously kept faith with since it hit the newsstands over a decade ago.


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